Growth Marketing Intern



With the world in flux, we find ourselves with a vital and exciting growth opportunity: to expand our offering beyond our London locations, and make Luminary known and loved all across the UK.

We are now looking for a bright and brilliant growth marketer to focus on optimising Luminary’s online
presence, brand recognition and customer experience, in order to drive multi-channel engagement, and
ultimately, sales.

The role is flexible and designed to fit around study (e.g. a degree or MBA) or other work commitments,
and we will keep you fuelled with a free barista coffee every day you are in the office!

Role: Growth Marketing Intern

Salary: Voluntary

Work Locations: Working from home, with site visits to Camden or Stoke Newington as required

Duration: A minimum commitment of 6 months

Reports to: Commercial Director

RESPONSIBILITIES

  • Campaign creation and management, with a focus on paid and owned social advertising and subsequent A/B testing and analysis

  • Optimising marketing campaigns across all channels, and measuring engagement and success rates

  • Organic growth strategy research, development and execution

  • Fine tuning and implementing the Luminary marketing strategy, ensuring it tracks closely to our KPIs and has an impact on our sales

  • Define and track key growth metrics (e.g. CAC, conversion rate, churn rate, repeat customers, abandoned cart data) and come up with suggestions for how these can be improved

  • SEO testing and improvement

  • Analysing live sales and performance data to inform ongoing marketing decisions and campaigns, regularly reporting in to the Commercial Director with informed suggestions and recommendations

PERSON SPECIFICATION

  • Driven, diligent and highly motivated with strong initiative

  • Excellent communication skills (both verbal and written)

  • Tech-savvy, proficient with G-Suite, Mailchimp & other relevant software

  • Commercially minded and able to deliver tangible outcomes for the business

  • Experience working in a strategy, data, growth, marketing or other relevant business environment

  • Confident understanding and drawing conclusions from data sets; including the ability to extract data from the back-end of systems like Shopify and MailChimp

  • Passionate about using their skills to further the Luminary mission, and confident working in a social impact-focused environment

  • Flexible and able to accommodate changing priorities as Luminary grows

  • Right to work or volunteer in the UK

HOW TO APPLY

Thank you for your interest in working with Luminary Bakery Limited.

Please read and complete this form and return it to us at recruitment@luminarybakery.com with your CV and a covering email by 9am on 27th November 2020. We are aiming to appoint the right person to this role by December.

By applying for this role, we invite you to be a part of this dynamic project changing women’s lives, supporting and empowering them to build their futures.

We are committed to building a diverse team, so encourage applications from candidates with diverse backgrounds - particularly minority candidates.

We look forward to receiving your application. Please note that, whilst we appreciate all interest in our work, due to capacity constraints we are only able to respond to applications of individuals invited to interview. Thank you for your understanding.